MANIFESTO

To some consumers, your story reeks of insincerity. It's slick and simply not believable. It has lies, fakery, cheating, bullshit, and motive. You want their attention because you want their money, and they are tired of you begging. They are tired of you interrupting their game, television show, music or bus ride. They use DVRs, satellite radios and popup blockers to avoid you. They are tired of you interfering with their lives. Or they are flat out bored, maybe even apathetic or with a competitor.

On the other hand, there are the few who not only believe, but love your brand. They relate to your story because it speaks truth to them. It is simple, complete, relatable, and totally, totally convincing. They worship your brand and tell their moms, friends and lovers about it. Your brand gives them personal identity. They collect your goods, join communities and networks in celebration, tattoo your logo, wait in lines for endless hours in the cold to be the first to buy, touch or even catch a glimpse? They want more and more and more.

We only represent brands that represent us this way.

We are your consumers. We are your demographic. We are your best focus group. We believe, use, sell, follow, preach, demonstrate, carry and, yes, love that thing you do. We will promote your brand because we can?t help it. We would do it whether or not we had your business. As your agency, we will expand our influence to create relationships that are Tangible Worldwide™. And we will all prosper.

DIFFERENCE

It is no longer possible to simply speak to a consumer. Today, the consumer dominates communication. They are heard loudly and immediately through multiple channels that encourage them to contradict or reinforce everything you may say. Their opinions can influence millions in just seconds. Their words can impact change across the globe. And most amazingly, they can do it all for free.

How can your brand compete with that?

It can't. So, in order for a brand to thrive, it needs to celebrate this truth. It has to become the consumer's peer. It has to openly communicate -- with them, not to them. It must embody the consumer before it can effectively reach one.

Who knows more about your consumers than your consumer?

Clearly, advertisers have forgotten that they are consumers, too. Automotive ads with flashy images and faux-hop soundtracks. Food and beverage ads with moronic stunts and antics. Homophobic, prejudicial, priapismic Super Bowl ads...

Is that what we are being reduced to as consumers?

We all deserve more respect ? brands and consumers alike. This isn't about demographics. This isn't about trends. This definitely isn't about the next case study or insular award. This is life. And life?evidently?is something advertisers fail to understand.

As a group of adamantly consumer-minded marketing professionals, we understand.

We are the antithesis of the traditional agency. We don't believe in "marquee" accounts running the show. We don't believe in exhausting, degrading pitches to win those "marquee" accounts. Most of all, we don't believe in having exhausting, degrading jobs to keep them. Without passion there is apathy, and no amount of money will overcome that feeling throughout an agency.

But with passion, anything can be accomplished. Let's make a difference.

NEWS

Pitchfork Selects Tangible Worldwide As Integrated Agency-Of-Record

CHICAGO, IL, May 19, 2008 -- It has been a month of firsts for Pitchfork Media, the world's most influential voice in independent music. Following the launch of Pitchfork.tv and its first international music festival, ATP vs. Pitchfork, held May 9-11 in Camber Sands, England, Pitchfork has appointed Chicago-based lifestyle communication and brand agency Tangible Worldwide as its first Integrated Agency-of-Record.

"Tangible Worldwide is a company that shares both our passion for music and our unique independent vision. We are excited to be working with them and look forward to seeing what we can accomplish together," says Ryan Schreiber, Founder/President of Pitchfork.

"All of us are huge music fans, and many of us have been loyal Pitchfork readers from the beginning," says Merrick, Principal and Creative Director of Tangible Worldwide. "This is an ideal partnership for our young team and exemplifies everything we represent as an agency. We can't wait to show off what Pitchfork and Tangible can do together."

About Tangible Worldwide:

Tangible Worldwide, LLC is an independent lifestyle communications and brand agency headquartered in Chicago, IL. We only represent brands that represent our team as consumers. We represent your brand because we can't help it. We would do it whether or not we had your business. As your agency, we create relationships that are Tangible Worldwide. See for yourself at www.tangibleworldwide.com.

About Pitchfork Media:

Launched in 1996, Pitchfork Media is the leading resource for independent music. Attracting 1.6 million unique visitors per month and 250,000 visits per day, Pitchfork is widely acknowledged as the music world's primary tastemaker. On April 7, 2008, Pitchfork launched its online video channel, Pitchfork.tv, which was met with high praise and over 2 million views within its first month. Pitchfork also hosts its own music festival, aptly titled the Pitchfork Music Festival, a three-day event showcasing over 40 of independent music's best bands and artists on three stages. For more information go to www.pitchforkmedia.com, www.pitchforkmusicfestival.com, or www.pitchfork.tv.

SUBSIDIARIES

Lakonic

Lakonic was founded by our president, Merrick, in 2000 to offer a wide array of agency services, focusing on interactive solutions. Know as The Silent Creative Partner?, Lakonic works anonymously and exclusively with creative service agencies. In the seven years since opening its doors, Lakonic continues to grow and succeed?in fact, from 2006 to 2007 it quadrupled its size and quintupled its revenue. This success?and dissatisfaction with the industry?led Merrick to open Tangible Worldwide.

To learn more about Lakonic, visit www.lakonic.com

The Volume of Silence

The Volume of Silence provides the same services our team has offered to companies like Budweiser, Dove, Motorola and Virgin to the little guys?artists, musicians and forward thinkers?who inspire us at the studio every day. From album art to websites to broadcast-quality music videos, The Volume of Silence helps getting artists produced even if they don?t have a Fortune 500 budget.

To learn more about The Volume of Silence, visit www.thevolumeofsilence.com

GetUp and Skate

GetUp and Skate is a joint effort between Tangible Worldwide president, Merrick, and GetUp Skateboards president, Shawn Roberts, to collect and document information about popular skateboard spots across the world. Using Google Maps, census data and community-controlled submissions, GetUp and Skate enables skaters to add and/or find locations, catalogue details, rank aspects, share photos and vote for their favorite places to skate. Skaters from all over the world will be able to easily find the best and newest skate spots anywhere, so they can get off their asses and GetUp and Skate.

Check out the new beta site at www.getupandskate.com

Tap Project

Help us support Unicef's Tap Project. Learn about our involvement here.

HEADQUARTERS

Tangible Worldwide
841 W. Randolph St
Chicago, IL 60607

p: (312) 733-7246 | f: (312) 276-4469

Though our influence spans the globe, Tangible Worldwide is headquartered in the chic meatpacking district of the West Loop in Chicago, IL. The office is nestled between French Brasserie March� and an industrial paper supplies distributor full of heavy smokers. We recently renovated two of three floors in the aging brick and beam building, making it an ideal space for both lifestyle and job related activities. Confused passersby often stop to admire our birch woodpile wall that divides the stark-white Nintendo Wii Room and a reception area that would make the Museum Of Contemporary Art envious.

On the first floor, you will find a client lounge that rivals most swanky bars, as well as three conference rooms, a movie theatre, an active art gallery, a backlit bar, comfortable couches, our industry-standard pool table and video game rooms ? for our most important meetings ? and a large courtyard in the rear that, we have found, can hold around 1,000 good friends.

We get down to business upstairs in the second-floor collaborative work areas. Our ?creative pit? consists of long lengths of tables split by short walls clad in cork. The ?account pit? is straight out of Los Angeles, with birch plywood floors, DUROCK walls, a fully equipped and stocked European kitchen and a work-in-progress gym.

Every day is casual day and pets are always welcomed. This place is our home. It's a great place to work and an even better place to hang out. Feel free to stop by the next time you're in the neighborhood.

Services

As your lifestyle communications agency and your consumer we are your most loyal, capable and altruistic brand ambassadors. If we work with you, we must truly love your brand. This way, everything we know is authentic. We come to the table with instinct, insight and the foresight traditional research has only promised. We give your brand the voice consumers need to hear. The voice we, as consumers, speak and want to hear back.

We represent your brand in the most authentic way possible.

This is how we do it:

KEY CONTACTS

Merrick, President/CD

Merrick was among the first pioneers of the web. His experimental concepts, design sensibility and command of programming languages quickly catapulted him into the ever-expanding limelight of the 90s.

A writer, designer, programmer and strategist in one, Merrick bridges the gap between traditional and new media. Throughout his career, he has been a key creative and technology director for hundreds of large accounts and has collected a list of blue chip clients including 3Com, Budweiser, BP, McDonald's, Motorola, Virgin and Unilever. His short list includes stints at DDB, Euro RSCG, Ogilvy and marchFIRST before founding his own interactive agency, Lakonic, which works exclusively with advertising agencies. In January of 2008, he opened the doors of a new lifestyle communications agency called Tangible Worldwide.

Before life as a serial entrepreneur, Merrick was trained as an architect and designer, and toured in a punk band. A glutton for pain, he collects tattoos (working with multiple artists on a full body suit) and trains as a boxer. He is also an aspiring low-light photographer, currently experimenting with his iPhone. His personal site can be found at www.iamblind.com.

And, yes: he goes only by Merrick.

Sam Duthoy, Account Services Director

Sam brings over 15 years of marketing and advertising expertise with a heavy emphasis in direct marketing. While at FCB Sam was a VP of client service on the Fidelity Investments account. He has also owned a design firm where clients included Mobil Travel Guide, Le Meridien Hotels, and InterContinental Hotels. In the interactive arena Sam has served as Director of Online Advertising for B2B site BidClerk.com that serves the construction industry. He conducted pricing analysis, designed marketing strategy, and implemented a banner advertising program to create new revenue streams from clients such as Citigroup, United Rentals, and other national advertisers.

Sam holds an M.S. in Direct marketing and a B.S. in political science both from Northwestern University.

Paul Degrassi, Public Relations Manager

No stranger to the ins and outs of media, Paul comes to us after spending years working for alternative publications in Chicago, most notably, The Onion Newspaper.

Paul brings a fresh perspective and the ability to adapt to the ever-changing landscape of communication. Over his career he has experienced all aspects of publishing from design, sales, writing, marketing and promotion. He has worked on various projects for Island/Def Jam Records, Newcastle Brown Ale, Broadway In Chicago and the skate shoe company, Emerica.

Paul holds a B.A. in Public Relations/Advertising from Grand Valley State University. In what little spare time he has, he also manages local indie rock band Coltrane Motion and is an active big brother in the Big Brothers Big Sisters of America program.